Last updated: 1 July 2026
This Privacy Policy explains how HONED collects, uses, stores and protects your personal data when you visit our website, contact us, book a call, submit a form, download a resource, or otherwise interact with us.
For the purposes of this Privacy Policy, “HONED”, “we”, “us” and “our” refers to KAFFEINE STUDIO LTD trading as HONED, a company registered in United Kingdom.
We are the data controller for the personal data we collect through this website and in connection with our services.
If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us at:
Email: privacy@kaffeine.studio
Website: https://www.honed.media
This Privacy Policy applies to personal data we collect from:
Visitors to our website
People who submit contact forms or enquiry forms
People who book calls with us
Prospective clients
Clients and client contacts
People who download our resources or opt into marketing
People who interact with our ads, emails or online content
This policy does not apply to websites, platforms or services operated by third parties, even if they are linked from our website.
Personal data means any information that can identify you, either directly or indirectly.
We may collect the following types of personal data:
Identity Data
This may include your name, job title, company name and business role.
Contact Data
This may include your email address, phone number, business address and other contact details you provide.
Business Data
This may include information about your brand, website, revenue range, advertising activity, growth goals, current challenges, ad spend, services of interest, and any information you provide when enquiring about working with us.
Booking Data
If you book a call with us, we may collect information such as your name, email address, company details, call time, calendar availability and answers to any booking questions.
Marketing and Communications Data
This may include your preferences for receiving marketing from us, your email engagement, form submissions, content downloads and communication history.
Technical Data
This may include your IP address, browser type and version, device type, operating system, time zone, location data, referral source and other technology used to access our website.
Usage Data
This may include information about how you use our website, which pages you visit, how long you spend on the site, what you click, and how you interact with our content, forms or booking tools.
Analytics and Advertising Data
This may include data collected through cookies, pixels, tags, server logs and similar technologies. This may help us understand website performance, measure advertising effectiveness and improve our marketing.
We do not intentionally collect special category data such as health information, religious beliefs, political opinions, trade union membership, biometric data, sexual orientation, or criminal offence data through this website.
We collect personal data in the following ways.
Information you give us directly
You may provide personal data when you:
Fill in a form on our website
Book a call
Contact us by email
Download a resource
Subscribe to updates or marketing
Respond to a survey or questionnaire
Become a client
Communicate with us during a project
Information collected automatically
When you use our website, we may automatically collect Technical Data and Usage Data using cookies, analytics tools, advertising pixels, tags and server logs.
Information from third-party tools and platforms
We may receive data from third-party services we use to operate, measure and improve our business, including but not limited to:
Webflow or other website hosting tools
Google Analytics
Meta Pixel and Meta advertising tools
LinkedIn advertising tools
Calendly or other booking tools
HubSpot or other CRM tools
Email marketing platforms
Payment, accounting or invoicing providers
Other analytics, advertising, automation or reporting tools
Information from public sources
Where relevant, we may collect business contact information from publicly available sources such as company websites, LinkedIn, Companies House or other business directories.
We use your personal data for the following purposes:
To respond to enquiries
We use your Identity, Contact and Business Data to respond when you contact us, submit a form or ask about our services.
Lawful basis: Legitimate interests and/or steps prior to entering into a contract.
To book and manage calls
We use your Identity, Contact, Business and Booking Data to schedule calls, prepare for conversations and follow up afterwards.
Lawful basis: Legitimate interests and/or steps prior to entering into a contract.
To provide services to clients
We use your personal data to deliver our services, manage client relationships, communicate about projects, issue invoices and fulfil contractual obligations.
Lawful basis: Performance of a contract and legitimate interests.
To improve our website and services
We use Technical Data, Usage Data and Analytics Data to understand how people use our website, identify issues, improve performance and develop our services.
Lawful basis: Legitimate interests and/or consent where required for non-essential cookies.
To measure and improve marketing
We may use cookies, pixels and analytics tools to understand how visitors interact with our website and marketing campaigns, including measuring ad performance and retargeting website visitors.
Lawful basis: Consent where required for cookies and tracking technologies; legitimate interests where applicable.
To send marketing communications
Where you have opted in, requested information, downloaded a resource, or otherwise engaged with us in a way that allows us to contact you, we may send relevant updates, resources or marketing communications.
You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us directly.
Lawful basis: Consent and/or legitimate interests, depending on the context.
To manage our business operations
We may use personal data for administration, record keeping, accounting, legal compliance, fraud prevention, security and business management.
Lawful basis: Legal obligation, legitimate interests and/or performance of a contract.
We may send you marketing communications if you have:
Requested information from us
Submitted an enquiry
Downloaded a resource
Booked a call
Previously worked with us
Opted in to receive updates or marketing
You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us at [INSERT EMAIL ADDRESS].
Opting out of marketing does not prevent us from contacting you about active enquiries, booked calls, client services, invoices, contracts or other non-marketing matters.
We will not sell your personal data to third parties.
Our website may use cookies, pixels, tags and similar technologies.
Cookies are small files placed on your device that help websites function, remember preferences, understand visitor behaviour and support marketing activity.
We may use the following types of cookies:
Strictly necessary cookies
These are required for the website to function properly and cannot usually be switched off.
Performance and analytics cookies
These help us understand how visitors use the website, which pages are most useful and where improvements may be needed.
Functionality cookies
These help remember choices you make and improve your experience on the site.
Advertising and retargeting cookies
These may be used to measure advertising performance, understand visitor behaviour after clicking an ad, and show relevant ads on platforms such as Meta, Google or LinkedIn.
Where required by law, we will ask for your consent before setting non-essential cookies or tracking technologies.
You can also manage cookies through your browser settings. If you block cookies, some parts of the website may not work as intended.
We may use advertising technologies such as the Meta Pixel, LinkedIn Insight Tag, Google tags or similar tools to understand how visitors interact with our website after seeing or clicking our ads.
These tools may collect information such as:
Pages visited
Forms submitted
Buttons clicked
Booking page visits
Device and browser information
IP address
Referral source
Advertising campaign information
This helps us measure campaign performance, improve our advertising and build audiences for retargeting or lookalike advertising.
These platforms may process data according to their own privacy policies. You can manage your advertising preferences directly through the relevant platform settings.
We may share your personal data with trusted third parties where necessary to operate our business, deliver services or comply with legal obligations.
This may include:
Website hosting providers
CRM providers
Booking and scheduling tools
Email marketing platforms
Analytics providers
Advertising platforms
Payment processors
Accounting and invoicing tools
Professional advisers, including accountants, lawyers and insurers
Contractors, freelancers or service providers who support our work
Regulators, tax authorities or legal bodies where required by law
We only allow service providers to process your personal data for specific purposes and in accordance with our instructions, unless they act as independent controllers under their own legal obligations.
We may also disclose personal data if required to do so by law, court order, regulator, government authority or to protect our rights, property, clients or business.
Some of the tools and service providers we use may process personal data outside the UK or European Economic Area.
Where this happens, we take steps to ensure your personal data receives an appropriate level of protection. This may include relying on adequacy decisions, international data transfer agreements, standard contractual clauses or other lawful safeguards.
You can contact us at [INSERT EMAIL ADDRESS] if you would like more information about the safeguards used for international transfers.
We take reasonable steps to protect your personal data from accidental loss, unauthorised access, misuse, alteration or disclosure.
We limit access to personal data to people and service providers who have a genuine business need to access it.
However, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security of information transmitted through our website.
We only keep personal data for as long as necessary for the purposes for which it was collected, including legal, accounting, reporting and business requirements.
The length of time we keep data may depend on:
The type of personal data
The reason we collected it
Whether we have an ongoing relationship with you
Whether we need it for legal, tax, accounting or reporting purposes
Whether you have asked us to delete it
Whether we need to keep records to resolve disputes or enforce agreements
As a general guide:
Enquiry and lead data may be kept for up to [INSERT PERIOD, e.g. 24 months]
Client and project records may be kept for up to [INSERT PERIOD, e.g. 6 years] for legal, tax and accounting purposes
Marketing data may be kept until you unsubscribe or request deletion
Analytics data may be retained in aggregated or anonymised form
Where we no longer need personal data, we will securely delete it or anonymise it.
Under data protection law, you may have the right to:
Request access to the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data
Object to our processing of your personal data
Request restriction of processing
Request transfer of your personal data
Withdraw consent where we rely on consent
Complain to a supervisory authority
You can exercise your rights by contacting us at [INSERT EMAIL ADDRESS].
We may need to verify your identity before responding to a request.
You also have the right to complain to the UK Information Commissioner’s Office, the UK regulator for data protection matters. We would appreciate the opportunity to deal with your concerns first, so please contact us directly where possible.
Our website may contain links to third-party websites, platforms, plug-ins or applications.
Clicking those links may allow third parties to collect or share data about you. We do not control third-party websites and are not responsible for their privacy policies, content or practices.
We encourage you to read the privacy policy of any third-party website you visit.
Our website and services are intended for business users and are not directed at children.
We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take appropriate steps to delete it.
We may update this Privacy Policy from time to time.
When we make changes, we will update the “Last updated” date at the top of this page. Where changes are significant, we may take additional steps to notify you.
We recommend reviewing this page periodically to stay informed about how we use your personal data.
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
HONED
Legal entity: KAFFEINE STUDIO LTD
Email: privacy@kaffeine.studio
Website: https://www.honed.media