STRATEGY-FIRST PAID MEDIA

We help eCommerce brands
unlock their next stage of growth.

Most eCommerce brands don’t struggle because they lack budget. They struggle because they lack a repeatable system for scaling. We bring strategy, creative and paid media together to help you grow with confidence.

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Helping brands grow

*Includes work delivered through partner agencies.

14.1×

Blended ROAS · sold out in 30 days

Online training webinar

£470K

In bookings from £11K spend

Luxury accommodation

Trusted by

50+

eCommerce brands

£10K–2M+ monthly ad spend
11 verticals

Growing your paid media shouldn’t feel unpredictable.

One month you’re scaling confidently. The next you’re wondering why performance has stalled. One winning ad is carrying the account, CPA is rising while efficiency falls, and every new campaign feels more uncertain than the last.

You’re not alone.

Without a clear strategy to connect your audience, creative and testing:

You can’t explain why your winning ads worked or repeat their success.
Every campaign starts from zero.
You don’t know what to test next.
Your creative keeps speaking to the same customers while huge opportunities are missed.
Performance becomes increasingly unpredictable.

Scaling should be a decision, not a gamble.

We build scalable creative systems
that turn strategy into predictable growth.

Most paid media problems don’t start in Ads Manager. They start with unclear strategy, disconnected creative and hidden constraints that hold you back.

We find those constraints and turn them into your biggest levers for growth.

We diagnose before we build

Most agencies chase quick wins.We identify what’s actually limiting your growth. Whether that’s your positioning, audience, creative, offer, creators, account or funnel, fixing the right problems first removes friction so scaling becomes fast, efficient and sustainable.

We build around customer psychology

The best creative starts with understanding people, not platforms.Every concept is built around how your customers think, feel and ultimately buy. By understanding the psychology behind their behaviour, we create messaging that resonates more deeply, improves efficiency and drives higher conversion.

We build systems that learn

Every campaign has two jobs.To drive profitable growth today and uncover the insights that improve performance tomorrow. Every ad helps us identify winning messages, customer behaviours and buying triggers, so each campaign builds on the last and scaling becomes more predictable.

We build systems that scale

Sustainable growth is built by design, not by chance.We identify the constraints holding your creative system back and bring your strategy, messaging, creative, audiences, testing and production into one connected system that gets better with every round.

We don’t build campaigns. ‍We build creative systems that scale.

Strategy-first.

A handful of the right ads will outperform hundreds of the wrong ones.
Customer understanding is more valuable than creative volume.
Buyer psychology outlasts platform trends.
Winning ads should be repeatable, not just luck.
Better efficiency beats bigger budgets.
Growth comes from compounding learning, not chasing quick wins.
Scaling should be a decision, not a gamble.

Built around your brand

Every business needs something different.

Whether that’s strategy, creative direction or full execution, every engagement is built around the same objective: helping you build a scalable creative system for your brand.

Who you meet is who you work with

When you work with HONED, you work directly with founders Felix and Sarah Shumack.

We deliberately work with a small number of brands so every partnership gets the depth, attention and involvement this work deserves.

Who we are for

Built for brands that want more than creative volume.

If you’re looking for a strategic partner who can guide your thinking, strengthen your creative system and help you build a more predictable path to growth, we’d love to work with you.

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Frequently asked questions

Is HONED the right fit for our brand?

HONED is built for growing eCommerce brands that have reached the point where better creative alone isn’t enough. If you’re looking for a strategic partner to help you understand what’s limiting growth, and build a more strategic approach to growth, you’re in the right place.

Can you work alongside our existing team?

Many of our clients already have internal teams, media buyers or production partners. We strengthen the strategy behind the work, helping every campaign become more effective without replacing what’s already working.

How quickly will we see results?

Every brand is different, but every partnership begins the same way.

Our initial engagement is 90 days and starts with a Paid Media Audit to uncover what’s really limiting growth and where the biggest opportunities are. From there, we build your strategy, strengthen your creative system and establish a testing framework designed to scale.

Our goal isn’t quick wins. It’s building the foundations for predictable, sustainable growth.

Do you create the ads as well?

Every engagement starts with strategy, but we can support with as much or as little of the execution as you need.

Whether that’s creative direction, ad production, creator programme development or ongoing performance guidance, it depends entirely on your team and where we can add the most value.

What channels do you work across?

We primarily work across Meta, with experience supporting brands on LinkedIn, YouTube and TikTok.

The channel is rarely the constraint. Our focus is building the strategy and creative system that makes every channel more effective.

What makes HONED different?

Most agencies focus on producing more creative.

We focus on building the strategy and system behind it, so every campaign builds on the last and growth becomes efficient and predictable.

// WHAT OUR CLIENTS SAY

We felt very confident in their ability from the start. They are a professional, friendly team who genuinely care about you and your business. We now have a solid marketing strategy in place which is both successful and sustainable. We highly recommend them and continue to work with them year on year.

Jane F.Company Director, Lakes Lodges

HONED are not typical contractors, they are vital and key members of the team. They are the most reliable and committed people I have ever worked with and I would recommend their services in a heartbeat.

Alaine S.Director of Marketing, easyGym

We help eCommerce brands unlock their next stage of growth.