Last updated: 1 July 2026
These Terms of Service explain the terms that apply when you access or use the HONED website, contact us, book a call, submit an enquiry, download a resource, or engage with our services.
For the purposes of these Terms of Service, “HONED”, “we”, “us” and “our” refers to KAFFEINE STUDIO LTD trading as HONED.
“You” refers to any visitor to our website, prospective client, client, or other person who accesses our website or engages with us.
By using our website, submitting information through our website, booking a call, or engaging our services, you agree to these Terms of Service. If you do not agree with these terms, you should not use our website or services.
These Terms of Service are intended to cover use of our website and general terms that may apply to working with us. Any specific services we provide to you may also be governed by a separate proposal, statement of work, order form, contract, invoice, or written agreement.
If there is a conflict between these Terms of Service and a separate written agreement agreed between us, the separate written agreement will take priority in relation to the services covered by that agreement.
HONED provides paid media strategy, creative strategy, performance marketing support, audits, consulting, creative testing frameworks and related services for businesses.
Our website is intended to provide general information about who we are, what we do, and how prospective clients can contact us or enquire about working with us.
Nothing on our website creates a client relationship unless and until we separately agree to provide services to you.
Our website and services are intended for business users and people aged 18 or over.
By using our website, submitting an enquiry, booking a call, or purchasing services from us, you confirm that you are at least 18 years old and have authority to act on behalf of the business or organisation you represent.
You must not use our website or services for any unlawful purpose.
You may use our website for lawful business and informational purposes only.
You agree not to:
Use the website in any way that breaches applicable law or regulation
Use the website fraudulently or maliciously
Attempt to gain unauthorised access to the website, server, database, systems or networks connected to the website
Introduce viruses, malware, trojans, worms, logic bombs or other harmful material
Use automated tools, scraping, bots or similar methods to access, copy, monitor or extract data from the website without our written consent
Interfere with the proper working of the website
Copy, reproduce, republish or commercially exploit website content without our permission
Use the website in a way that could damage our reputation or business
We reserve the right to restrict, suspend or terminate access to the website where we believe these terms have been breached.
The content on our website is provided for general information only.
Although we try to keep the information accurate and up to date, we do not guarantee that the website content is complete, current, accurate, suitable for your specific circumstances, or free from errors.
Nothing on our website should be treated as specific business, financial, legal, tax, advertising, investment or professional advice.
Any decisions you make based on information from our website are made at your own risk.
You may contact us, submit an enquiry, complete a form, apply to work with us, or book a call through our website or third-party booking tools.
When you do this, you agree to provide information that is accurate, current and complete.
Submitting an enquiry, booking a call, completing a form, or applying to work with us does not create a client relationship, guarantee availability, or require us to provide services.
We reserve the right to accept or decline any enquiry at our discretion.
Where you engage HONED to provide services, the scope of those services will usually be set out in a separate proposal, statement of work, email agreement, contract, invoice or other written confirmation.
Services may include, but are not limited to:
Paid media strategy
Creative strategy
Opportunity audits
Account, funnel, offer and audience reviews
Creative testing frameworks
Campaign planning
Performance analysis
Consulting and advisory support
Creative direction
Creator, UGC or production guidance
Reporting and strategic recommendations
We will provide services with reasonable care and skill.
Unless expressly agreed in writing, we do not guarantee any specific outcome, revenue increase, return on ad spend, cost per acquisition, lead volume, sales volume, platform result, advertising approval, or commercial result.
Marketing performance can be affected by many factors outside our control, including your offer, product, pricing, website, brand, budget, tracking, market conditions, competition, audience behaviour, platform changes, creative production, fulfilment, sales process and customer experience.
Where we provide services to you, you agree to:
Provide accurate, complete and timely information
Give us reasonable access to any accounts, platforms, assets, data or people needed to perform the services
Respond to requests, reviews and approvals in a timely manner
Ensure that any materials you provide are accurate, lawful and do not infringe third-party rights
Ensure that your products, services, claims, website, customer journey and business practices comply with applicable laws and advertising rules
Make final decisions on whether to publish, approve, launch or use any strategy, content, campaign, claim, asset or recommendation
Pay all agreed fees on time
We are not responsible for delays, reduced performance, missed deadlines or incomplete work caused by your failure to provide required information, access, approvals, assets or payment.
Where you engage us for paid services, fees, payment terms, billing schedules, minimum commitments, cancellation rights and notice periods will be set out in the relevant proposal, invoice, statement of work, contract or written agreement.
Unless otherwise agreed in writing:
Fees are payable in advance or according to the payment schedule stated on the invoice, proposal or agreement
Payment is due upon receipt of invoice unless another payment date is agreed in writing
All fees are exclusive of VAT unless stated otherwise
You are responsible for paying any applicable VAT, taxes, duties, platform costs, ad spend, software costs or third-party costs
Ad spend, media spend, software fees, creator fees, production costs, platform costs and third-party costs are separate from our service fees unless expressly stated otherwise
We may pause, suspend or withhold services immediately if payment is late
We may pause, disable or cease advertising activity, including live ads, where an invoice remains unpaid beyond its due date
We are not liable for any loss, delay, reduced performance, missed opportunity, account disruption, campaign disruption, or commercial impact caused by late payment, non-payment, or the suspension of services due to non-payment
Late payments may result in interest, reasonable recovery costs, suspension of work, or termination of services, where permitted by law
All fees agreed under a proposal, statement of work, invoice, contract or written agreement remain payable in accordance with that agreement, whether or not you choose to continue using the services, unless we agree otherwise in writing.
The cancellation, minimum commitment and termination terms for paid services will be set out in the relevant proposal, contract, statement of work, invoice or written agreement.
Unless otherwise agreed in writing:
Ongoing monthly services are subject to any minimum commitment stated in the relevant proposal, contract, statement of work, invoice or written agreement
Where a minimum commitment applies, all fees for the full minimum commitment remain payable, even if you decide to stop, pause, delay, reduce, cancel or no longer use the services before the end of that period
Fixed-scope projects, audits, strategy work, set-up phases and one-off services may not be cancellable once work has started
Fees already paid are non-refundable
Fees for work completed, work in progress, reserved time, committed costs, agreed notice periods, and minimum commitments remain payable
Following any minimum commitment period, either party may terminate ongoing monthly services by giving 30 days’ written notice, unless another notice period is agreed in writing
Notice must be given in writing by email or another agreed written method
We may terminate or suspend services immediately if you breach these terms, fail to pay, misuse our work, act unlawfully, or behave in a way that makes the working relationship unreasonable or unsafe
Termination does not affect any rights, obligations or liabilities that have already arisen before the termination date
Clauses relating to payment, intellectual property, confidentiality, limitation of liability, usage restrictions, governing law and any other clauses intended to survive termination will continue after termination.
Refunds will only be provided where expressly agreed in writing or where required by law.
Because our services involve strategy, analysis, consulting, planning, reserved time, bespoke recommendations, creative direction and intellectual work, refunds are generally not available once work has started.
Fees already paid are non-refundable unless otherwise agreed in writing.
Where services are subject to a minimum commitment, the full fees for that minimum commitment remain payable even if you decide not to continue, pause, delay, cancel, reduce or make use of the services.
Where you cancel, pause, delay or fail to provide required access, information, assets, feedback or approvals, this does not remove your obligation to pay agreed fees.
This does not affect any legal rights you may have in relation to services that have not been provided with reasonable care and skill.
We may refer to previous results, case studies, client outcomes, strategic approaches, growth opportunities, performance improvements or campaign learnings.
These are provided for illustrative purposes only.
Past results do not guarantee future performance. Any estimates, projections, forecasts, opportunities or recommendations are not promises or guarantees.
You acknowledge that advertising and business results involve risk and can be affected by factors outside our control, including market changes, tracking accuracy, platform algorithms, product-market fit, creative execution, budget, website performance, conversion rate, brand trust, offer strength and customer behaviour.
All content on our website, including text, graphics, logos, designs, layouts, images, videos, frameworks, methods, copy, concepts, resources and other materials, is owned by us or licensed to us.
You may view and use the website for your own internal business purposes only.
You must not copy, reproduce, modify, distribute, publish, sell, license, repurpose, imitate, scrape or commercially exploit any part of the website or our materials without our prior written consent.
The HONED name, logo, branding, design system, messaging, frameworks and service materials may not be used without our written permission.
Unless otherwise agreed in a separate written agreement:
You retain ownership of materials, data, brand assets, product information, account information and content you provide to us.
We retain ownership of our pre-existing intellectual property, including our methods, systems, frameworks, templates, processes, know-how, strategic models and internal tools.
All creative strategy, advertising concepts, copy, designs, briefs, structures, landing pages, email sequences, lead magnets, frameworks, documents, recommendations and other materials created by us remain our property until all invoices are paid in full.
This includes draft, unused, paused, archived, rejected, live, under-review and previously launched materials, including materials deployed within your advertising accounts, landing pages, emails or other platforms.
Until all outstanding invoices are paid in full:
No licence is granted to use, reproduce, adapt, publish, run, continue running, distribute, share or commercially exploit the materials we create
Any continued use of those materials may constitute a material breach of these Terms of Service
We may require you to stop using, remove, pause, disable or delete unpaid materials
We may pause, disable or cease advertising activity, including live ads, without notice and without liability
Once all outstanding invoices for the relevant work have been paid in full, you are granted a licence to use the final paid deliverables for your own internal business, promotion and advertising purposes.
Drafts, unused ideas, rejected concepts, internal notes, working documents, strategic methods, research processes and templates remain owned by us unless otherwise agreed in writing.
You must not resell, sublicense, package, publish, share or commercially exploit our frameworks, templates, strategy documents, processes or deliverables outside your own business without our written consent.
Where you provide us with content, data, brand assets, customer research, ad account access, images, video, copy, product information, claims, testimonials or other materials, you confirm that:
You have the right to provide those materials to us
Our use of those materials for the agreed services will not infringe any third-party rights
The materials are accurate and lawful to the best of your knowledge
The materials do not contain anything defamatory, misleading, unlawful or infringing
You are responsible for the accuracy, legality and suitability of the materials you provide.
You grant us permission to use those materials as reasonably necessary to provide the services.
During our relationship, either party may receive confidential information from the other.
Confidential information may include business information, strategy, financial information, customer data, marketing plans, creative concepts, platform data, commercial information, processes, systems, documents and other non-public information.
Each party agrees to keep the other party’s confidential information confidential and not disclose it to third parties except where necessary to perform the services, comply with the law, or with written permission.
This obligation does not apply to information that is already public, independently developed, lawfully received from another source, or required to be disclosed by law.
Unless otherwise agreed in writing, we may refer to you as a client and use your business name, logo, non-confidential project description, public-facing work, and general results in our portfolio, website, proposals, credentials, social media or case studies.
We will not knowingly disclose confidential information, sensitive commercial information, private account data or non-public performance data without your consent.
If you do not want us to use your name, logo or work in this way, please tell us in writing.
Our website and services may involve third-party tools, platforms or services, including but not limited to Webflow, Calendly, HubSpot, Meta, Google, LinkedIn, analytics tools, email platforms, payment providers, reporting tools, advertising platforms and project management tools.
We are not responsible for the availability, performance, security, policies, errors, outages, changes or decisions of third-party platforms.
You are responsible for complying with the terms, policies and requirements of any third-party platforms you use in connection with our services.
We are not responsible if a third-party platform rejects, limits, suspends, disables, reviews or removes campaigns, accounts, assets, tracking, pages or content.
You are responsible for ensuring that your products, services, claims, landing pages, offers, customer journey, terms, testimonials, guarantees and business practices comply with applicable laws, regulations and advertising standards.
We may provide strategic recommendations, creative direction, copy, concepts or compliance-aware suggestions, but we do not provide legal advice.
You are responsible for obtaining legal, regulatory or compliance advice where required.
We are not liable for rejected ads, account restrictions, policy enforcement, regulatory complaints, customer complaints or legal issues arising from your products, services, claims, approvals, website, business practices or final published materials.
We aim to keep our website available and secure, but we do not guarantee that it will always be available, uninterrupted, error-free or free from harmful material.
We may suspend, withdraw, update or change all or part of the website without notice.
You are responsible for using appropriate virus protection, security measures and backups when accessing the website or downloading materials.
Our website may contain links to third-party websites, platforms, tools or resources.
These links are provided for convenience only. We do not control and are not responsible for third-party websites, content, policies, terms, availability or security.
You access third-party websites at your own risk.
Nothing in these Terms of Service limits or excludes liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.
To the fullest extent permitted by law, we will not be liable for:
Loss of profits
Loss of revenue
Loss of sales
Loss of business opportunity
Loss of goodwill
Loss of data
Loss of anticipated savings
Platform restrictions, suspensions or disapprovals
Advertising performance changes
Indirect or consequential loss
Losses caused by third-party tools, platforms, suppliers or service providers
Losses caused by your failure to provide accurate information, access, approvals, payment or materials
Where liability cannot be excluded, our total liability to you will be limited to the total fees paid by you to us for the specific services giving rise to the claim, unless a different limit is agreed in writing or required by law.
You agree to indemnify and hold us harmless from any claims, losses, damages, liabilities, costs or expenses arising from:
Your breach of these Terms of Service
Your misuse of our website or services
Materials, claims, content or information you provide to us
Your products, services, website, offers, customer journey or business practices
Your breach of any law, regulation, advertising rule or third-party platform policy
Your infringement of any third-party intellectual property, privacy or other rights
Your use of our website and services may involve the collection and processing of personal data.
Please read our Privacy Policy for information about how we collect, use, store and protect personal data.
We may update these Terms of Service from time to time.
When we make changes, we will update the “Last updated” date at the top of this page.
The version published on our website at the time you use the website will apply to your use of the website.
Where services are governed by a separate written agreement, changes to these website terms will not override that separate agreement unless expressly agreed.
You may not transfer, assign or subcontract your rights or obligations under these Terms of Service without our written consent.
We may transfer, assign or subcontract our rights or obligations where reasonably necessary as part of our business operations, provided this does not materially reduce your rights.
We will not be liable for any delay or failure to perform our obligations where the delay or failure is caused by events outside our reasonable control.
This may include platform outages, internet failures, cyber incidents, illness, strikes, supplier failures, changes in law, extreme weather, war, terrorism, pandemics, government action or other events beyond our reasonable control.
If any part of these Terms of Service is found to be invalid, unlawful or unenforceable, that part will be treated as removed or limited to the minimum extent necessary.
The remaining parts of these Terms of Service will continue in full force and effect.
If we do not enforce any part of these Terms of Service immediately, this does not mean we waive our right to enforce it later.
Any waiver must be given in writing.
These Terms of Service are governed by the laws of England and Wales.
The courts of England and Wales will have exclusive jurisdiction over any dispute arising from or relating to these Terms of Service, our website, or our services, unless otherwise required by law.
If you have any questions about these Terms of Service, please contact us:
HONED
Legal entity: KAFFEINE LTD trading as HONED
Email: privacy@kaffeine.studio
Website: https://www.honed.media